The 10 Kiffgo’s principles

*We were inspired by Jeff Bezos execution

1

Customer Obsession

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

2

Ownership

Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job.”

3

Invent and Simplify

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here”. Because we do new things, we accept that we may be misunderstood for long periods of time.

4

Learn and Be Curious

5

Think Big

Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.

6

Bias for Action

Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.

7

Frugality

Accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing headcount, budget size or fixed expense.

8

Earn Trust

Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team’s body odour smells of perfume. They benchmark themselves and their teams against the best.

9

Have Backbone, Disagree and Commit

Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.

10

Deliver Results

Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never compromise.

Team - Work is not a place. It is a deep sense of belonging

Previous to Kiffgo, we have built two delivery marketplaces and run delivery operations for tech start-ups like Feedr (Food tech acquired for $24M), Lovespace (on-demand storage, raised $5.2M). We know what it takes to manage delivery operations and we know how to put bits together in terrific ways to deliver value. Today, technology is increasingly commoditized. Customers have endless choices, more products are self-service, and adoption of them is more transactional. In almost any vertical of today’s universe of technology, there are many gifted teams putting bits together in terrific ways that deliver value. In this environment, we think features will not set Kiffgo apart. Meaningful person-to-person interactions — the complete product experience (CPE) differentiates Kiffgo from its competitors. Customers choose Kiffgo not only for our software’s eye-popping features list but for CPE. Customers stay with us for the long haul because we build love and productivity with the help of the CPE. Want to try our loveable delivery management and route optimization software?

Team Members

Tayyab

Technical lead - CoFounder

Creates a technical vision in order to turn it into reality with the help of the team. Helping to figure out the right Architecture for the software to ensure fast delivery, reliability and scalability. Making sure the team is taking the right technical path for the right stage of the startup.

Bernard

Product lead - CoFounder

Responsible for guiding the success of a product and leading the cross-functional team that is responsible for improving it. It is an important organizational role — especially in technology companies — that sets the strategy, roadmap, and feature definition for a product or product line.

Yasir

Talent Lead - CoFounder

Ex software engineer and Ex SaaS founder. All the lessons learnt while building Kiffgo and working with a distributed team have paved the way to build his next venture. With Elastic Bees Yasir and team have developed a process to manage remote tech talents and guarantee outcomes.

Tasneem

Backend Lead

Responsible for maintaining server and creating APIs as per requested by our client-side developers. Managing databases and codebase to make sure seamless releases of features.

Ahsan

Front-End Engineer

Manipulating data while utilizing REST APIs and maintaining their states. Responsibilities include building complex UI whilst maintaining user experience.

Anas

DevOps

Responsible for creating REST APIs and scaling server-side applications. Responsibilities include managing multiple environments and implementing CI/CD. Real-time sockets communication.

Zain

Mobile Engineering Lead

Experienced mobile app developer on React Native, Android Native and Hybrid Ionic Apps with a demonstrated history of working in the information technology and services industry.

Hassan

Mobile engineer

As a mobile application developer my responsibility is to maintain and develop mobile applications.

Abid

Q&A Lead

Establish and evolve formal QA processes, ensuring that the team is using industry-accepted best practices. Oversee all aspects of quality assurance including establishing metrics, applying industry best practices, and developing new tools and processes to ensure quality goals are met.

Taha

DevOps Lead

Making sure Kiffgo is running 24/7. He is in charge of Version control, Continuous Integration servers, Configuration management, Deployment automation, Containers, Infrastructure Orchestration, Monitoring and analytics, Testing and Cloud Quality tools, and Network protocols.